UK Pavilion designed by Es Devlin launched at Expo 2020 Dubai

A twenty metre high collective poem

The UK Pavilion, created by leading artist and designer, Es Devlin, will be launched on 1 October 2021 at Expo 2020 Dubai.

Shaped like a giant wooden conical musical instrument, the Poem Pavilion gathers words donated by each visitor and uses an advanced machine learning algorithm to generate the cumulative collective poem which illuminates its twenty metre diameter façade.

Alin Constantin Photography, Image courtesy of Es Devlin

It’s the first time a UK pavilion has been designed by a woman since the inception of Expo in 1851. Devlin conceived the building to express Britain as a cultural gathering place, a meeting and melding of ideas and language from across the globe. Twenty five million visitors are projected to pass through Expo during its sixth month run, and each will be invited to donate a word at the ‘mouthpiece’ of the pavilion, then enter within the heart of the instrument where they will be surrounded by donated words glimmering in illuminated arabic and English, underscored by a soundscape gathered from multicultural choirs across the UK.

As visitors emerge through the façade of the pavilion they will pass through the twenty metre diameter composition of collective text: a new poem generated every minute.

Alin Constantin Photography, Image courtesy of Es Devlin

Devlin collaborated closely on the designs with structural engineers, Atelier One, environmental design consultants Atelier Ten, executive architects Veretec and creative agency Avantgarde. Guided by the engineers’ expertise in sustainable construction, the team chose cross laminated timber as the pavilion’s prime material. Sourced from sustainably managed European forests in Austria and Italy and championed by engineers as a sustainable alternative to concrete and steel, the cross laminated timber is crafted around LED tiles engineered in Belgium and manufactured in China, installed by local British and UAE teams, while the poetry generating algorithm has been developed by creative technologists in California. The pavilion has been conceived as an expression of cultural inclusivity and its execution is a feat of European and international collaboration.

Devlin’s exploration of machine generated poetry began with PoemPortraits at the Serpentine Gallery in 2016 in response to Hans Ulrich Obrist’s invitation to consider the idea of a ‘social sculpture’. In 2017 she continued her explorations at the Victoria & Albert Museum, turning their annual artist-conceived Christmas tree into a ‘collective carol’. In 2018, visitors fed words into the mouth of one of the lions in Trafalgar Square and watched the collective text projected up the length of Nelson’s Column.

Alin Constantin Photography, Image courtesy of Es Devlin

The text generated by Poem Pavilion uses a machine learning model called GPT-2, a large language model defined by 1.5 billion parameters. GPT-2 was originally trained on a broad spectrum of internet text, and for this project it was fine-tuned on a diverse and carefully curated selection of over five thousand poems – comprising over two hundred thousand lines of poetry refined over months of iterative feedback from a diverse team of poetry curators.

Devlin says:
Algorithms are among us, they are an ever growing part of our culture, their output is based
on what they are trained on and who trains them. The pavilion is at once an expression of the ideal of a culturally diverse Britain that I grew up with, tempered with our growing awareness of the part algorithms play in shaping the future of our culture.


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