Embracing the Next Generation of Retail with New Definition & Philosophy – The Legacy of Coronavirus

Retail has always been in a dynamic state of flux, evolving to change in society, economic conditions, urban population increase, and technology. Even before the outbreak of the COVID-19, retailers were embracing a movement towards a balance of mixed-uses to meet the commercial expectations of operators as traditional retail formats retracted as e-commerce grew.

The sudden and rapid spread of the pandemic has dramatically accelerated this shift in the thinking across the global retail environment: the need to adapt and survive to ensure commercial viability and the emotion and psyche of the shopper.

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