In this insightful episode of Design Dialogues, Rupesh Kumar Jha sits down with Joshika K, the Founder of Round Cube Designs. With over eight years of experience in the interior design industry, Joshika shares her inspiring journey from a creative upbringing to launching her own studio. She emphasizes the importance of understanding client lifestyles, effective communication, and staying rooted in sustainability. From handling on-site challenges to crafting bespoke spaces that reflect individual personalities, Joshika’s approach is thoughtful and adaptable. Her passion for design, love for travel, and belief in continuous learning make her a truly inspiring creative force.
Rupesh:
Hi, I’m Rupesh Kumar Jha, Editor at Archidust. Today, we have the pleasure of speaking with a visionary designer and entrepreneur, Joshika K – Founder of Round Cube Designs.
Joshika:
Hi! I’m Joshika, and I’m based in Thane. I’ve been running my own design studio, Round Cube Designs, for the past two and a half years. I hold over eight years of experience in the field and graduated from Rachana Sansad.
Rupesh:
That’s wonderful! What inspired you to become an interior designer?
Joshika:
Well, during school, everyone expected high scorers to pursue CA – but I knew that wasn’t for me. I hadn’t yet figured out what I wanted to do until I noticed how my mom—though a homemaker—had a great eye for interiors. She would creatively repurpose furniture and always notice the small design elements in any space we visited. That rubbed off on me, and I decided to give interior design a shot. I’m so glad I trusted that instinct—it led me to a path that truly fulfills me.
Rupesh:
That’s such an inspiring story. I’ve seen your work on Instagram—it’s absolutely gorgeous. How do you approach a new site before you start designing?
Joshika:
Communication is key. The client-designer relationship is long-term—almost like a marriage—so alignment of values and vision is crucial. Once we connect on that level, I try to understand their lifestyle, habits, and aspirations. It’s not about following trends—it’s about creating a space that reflects them. When we achieve that, the process becomes enjoyable and meaningful for both of us.
Rupesh:
Very well said. And during construction, how do you handle changes or modifications to the project?
Joshika:
Changes are inevitable. While some designers avoid them after execution begins, I see them as opportunities for refinement. The key is to understand the client’s reasoning, communicate clearly with all stakeholders, and re-align timelines if needed. If it improves the design and the client is happier with the result, it’s worth the effort.
Rupesh:
Your projects always feel unique. How do you consistently come up with creative solutions tailored to each client?
Joshika:
Because every client is unique. If you follow only trends, all your designs start to look the same. But when you design with the client in mind, their personality shines through. Some like bold colors, some prefer subtle tones—it’s about integrating their preferences into a cohesive, functional design that feels like them.
Rupesh:
Each city and client brings different cultural and historical influences. How do you factor those into your designs?
Joshika:
It was a challenge at first. But understanding culture begins with open dialogue. Site visits also help—you absorb the local architecture, materials, and even climate. These contextual details guide the design direction while respecting the client’s background and preferences.
Rupesh:
Resource planning is another critical area. How do you manage that?
Joshika:
Everything starts at the planning stage. If a project has a strict budget, we set realistic expectations from day one. For clients with more flexibility, I explore a wider range of materials and ideas. But regardless of budget, thoughtful planning ensures we stay on track.
Rupesh:
How do you select materials and products for your designs?
Joshika:
Sustainability is important to me. I prefer long-lasting, eco-friendly materials—even if they cost more. I also love working with small-scale, local vendors and artisans. Their work brings uniqueness and character to a space while supporting conscious design.
Rupesh:
And how do you coordinate between the client, contractor, and your team?
Joshika:
I see myself as the conductor, with the client as the passenger and the contractor as the driver. My job is to ensure communication flows clearly between everyone. Contractors often bring valuable insights from their hands-on experience, so collaboration is essential. Everything must be aligned at the outset to prevent misunderstandings later.
Rupesh:
What tools or software do you use for design and project management?
Joshika:
For management, I use Gantt charts and ProjectLibre. For design, my go-to tools are AutoCAD, SketchUp, and Photoshop. I’m still exploring more advanced tools to keep improving my workflow.
Rupesh:
How do you stay updated with the latest design trends and materials?
Joshika:
I make it a habit to visit showrooms weekly, posing as a prospective client—it’s a great way to stay informed. I also attend exhibitions and follow a few reliable influencers on YouTube and Instagram. Learning never stops.
Rupesh:
Are you currently working only in Mumbai?
Joshika:
Yes, currently I operate only in Mumbai, but I’d love to take on pan-India projects in the future.
Rupesh:
That’s exciting! Can you share a challenge you faced on a project and how you handled it?
Joshika:
Sure. In one project, post-handover, the client realized two wardrobe shutters couldn’t open at the same time. It was something we had missed in the drawing phase. We had to uninstall, adjust grooves, and redo the fittings. It was tough—but we resolved it. It taught me the importance of obsessing over even the smallest details.
Rupesh:
How do you integrate sustainability in your planning?
Joshika:
Natural ventilation and daylight are always priorities. I avoid toxic paints and use recycled or upcycled materials wherever possible. Supporting local businesses is part of my sustainable ethos.
Rupesh:
And how do you manage budgets and cost control?
Joshika:
I provide a tentative budget with a 10–15% variation buffer. As we go through selections, if the client wants a premium material, I inform them about the revised cost immediately so they can make an informed decision. Transparency is key.
Rupesh:
Is there any project close to your heart?
Joshika:
Every project has a special place, but one ongoing project stands out. It’s for a family friend whose aesthetic aligns perfectly with mine. They gave me complete creative freedom, which is rare and fulfilling.
Rupesh:
Lovely! Lastly, what do you enjoy doing apart from interior design?
Joshika:
I love trekking, swimming, and traveling. On weekends, I’m usually exploring somewhere new around Mumbai. These little getaways recharge me.
Rupesh:
That’s wonderful. Thank you, Joshika, for such an insightful conversation. We’ve learned so much—from your design journey and creative process to your values and aspirations.
Joshika:
Thank you, Rupesh! It was a pleasure talking with you. I truly enjoyed this conversation.
