Yamamay concept store

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Yamamay concept store By Piuarch as Designers

piuarch_yamamay-3_matteo-piazza-1531591581.jpg Photographer: ©Matteo Piazza

1piuarch_yamamay-4_matteo-piazza-1531591596.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-1_matteo-piazza-1531591608.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-2_matteo-piazza-1531591609.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-6_matteo-piazza-1531591609.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-8_matteo-piazza-1531591609.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-7_matteo-piazza-1531591610.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-12_matteo-piazza-1531591610.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-11_matteo-piazza-1531591610.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-10_matteo-piazza-1531591610.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-9_matteo-piazza-1531591611.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-13_matteo-piazza-1531591611.jpg Photographer: ©Matteo Piazza

piuarch_yamamay-5_matteo-piazza-1531591612.jpg Photographer: ©Matteo Piazza

The client is a famous women’s lingerie company, the designer one of the most famous architectural firm in the fashion world. The meeting between Yamamay and Piuarch arises from the desire to bring a fresh look to the glamour of the Italian giant’s lingerie collections; an image that can express the brand’s philosophy – based on the concepts of lightness, softness, brilliance, geometry and symmetry – in a dynamic, innovative retail experience that can be adapted to the more than 1300 stores it has opened in less than twenty years in Italy and abroad.

And so…

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Project details
Program Type Showroom, Shop
Year Build completed in the year
Involve Companies
Designers Piuarch

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