The client is a famous women’s lingerie company, the designer one of the most famous architectural firm in the fashion world. The meeting between Yamamay and Piuarch arises from the desire to bring a fresh look to the glamour of the Italian giant’s lingerie collections; an image that can express the brand’s philosophy – based on the concepts of lightness, softness, brilliance, geometry and symmetry – in a dynamic, innovative retail experience that can be adapted to the more than 1300 stores it has opened in less than twenty years in Italy and abroad.
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|Program Type||Showroom, Shop|
|Year||Build completed in the year|