The project for a family restaurant, expanding to a new site started from the necessity of developing a new identity both visual and spatial, that could be easily replicated and recognizable. From the existing logo we extracted only the essential. The colors, green and gray, and the pie symbol became the foundation of a new visual, spatial and brand identity.
Applying green and gray both in the walls and floors combined organizes the space between exterior and interior spaces. This color scheme maintains the unity in space, even if there are physical interruptions as the stairs. …
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