Inside a 4-storey heritage brownstone in the popular NoHo neighborhood in New York City, Showfields launches its first location and brings upon a new platform for both brands and customers. The business model aims to streamline the process for online brands going offline and deliver a customer-centric experience:half “show” and half “fields”, that requires a more dynamic and adaptive retail environment. Lukstudio was brought onboard to create a flexible infrastructure that adapts to different events and vendors.
On the first floor, white walls form a zigzag gallery that reveals and conceals as one moves along the…
No products related to this project