The latest offering from Landini Associates for South Korean eco-skincare brand Primera is a redesign of their retail flagship store in Myeong-dong, Seoul. Opened in late 2018, the new design is a modern reinvention of the highly successful “Botanist Atelier”concept, which was first conceived by Landini Associates in 2012. Since then this has evolved through two department store concepts and a packaging relaunch in 2016.
Architect: Landini Associates
Project location: Seoul, South Korea
Client: Amore Pacific
Project type: Retail reinvention
Project Scope: Interiors, Graphics
Project size: Various – roll out