The Designers' Brands Collection Store Under the Golden Cloud
Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands' jewelries and creates a shocking brand vision of POPPEE Collection store itself.
Design inspiration derives from an amazing natural phenomenon--crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.
Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands’ jewelries,…