The ‘Modular Lilong’ was designed for Value Retail China to showcase ‘Chuang x Yi’; a concept brand that provides a platform for Chinese fashion designers. The 150 sqm site is located in Yioulai Shanghai Village; a sister to Bicester Village in London - both global shopping developments. The intent of ‘Chuang x Yi’ is to create a retail experience specifically related to the context of Shanghai.
The term lilong refers to an urban typology, organized around meandering lanes, which often display creative solutions in response to issues of space shortage. The resulting blur between private and public, residential and commercial…
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