The project is about dividing a large old flat into three luxury apartments as an investment real state operation in Madrid. This would usually mean that creativity is out of the game. "The more originality, the less chance of success in the market", they say.
The clichés that are succeeding in real state business are modified applying some short of Technique intelligence procedures on them. We want to prove that this so-called Aesthetics of Capitalism is not a problem itself for the committed architect. It is all about working the finishing, assembling and, last but not least, the design.