{"id":3910,"date":"2025-04-19T10:35:44","date_gmt":"2025-04-19T10:35:44","guid":{"rendered":"https:\/\/www.archidust.com\/blog\/?p=3910"},"modified":"2026-04-17T17:57:15","modified_gmt":"2026-04-17T17:57:15","slug":"design-dialogues-exploring-the-creative-vision-of-joshika-k-founder-of-round-cube-designs-a-conversation-with-rupesh-kumar-jha-editor-at-archidust","status":"publish","type":"post","link":"https:\/\/www.archidust.com\/blog\/2025\/04\/19\/design-dialogues-exploring-the-creative-vision-of-joshika-k-founder-of-round-cube-designs-a-conversation-with-rupesh-kumar-jha-editor-at-archidust\/","title":{"rendered":"Design Dialogues: Exploring the Creative Vision of Joshika K, Founder of Round Cube Designs \u2013 A Conversation with Rupesh Kumar Jha, Editor at Archidust"},"content":{"rendered":"<div id=\"archi-2098716087\" class=\"archi-before-content-horizontal-2 archi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Horizontal responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1313562808736279\"\r\n     data-ad-slot=\"4811561488\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><div id=\"archi-3100169652\" class=\"archi-before-content-horizontal archi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Horizontal responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1313562808736279\"\r\n     data-ad-slot=\"4811561488\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\r\n<p>In this insightful episode of Design Dialogues, Rupesh Kumar Jha sits down with Joshika K, the Founder of <a href=\"https:\/\/www.archidust.com\/brand-details\/Round-Cube-Designs-8407\" target=\"_blank\" rel=\"noreferrer noopener\">Round Cube Designs<\/a>. With over eight years of experience in the interior design industry, Joshika shares her inspiring journey from a creative upbringing to launching her own studio. She emphasizes the importance of understanding client lifestyles, effective communication, and staying rooted in sustainability. From handling on-site challenges to crafting bespoke spaces that reflect individual personalities, Joshika\u2019s approach is thoughtful and adaptable. Her passion for design, love for travel, and belief in continuous learning make her a truly inspiring creative force.<\/p>\r\n<p><iframe loading=\"lazy\" title=\"In Conversation with Joshika K, Founder of @roundcubedesign on Design, Vision &amp; Entrepreneurship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FwTpvRfkRZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Hi, I\u2019m Rupesh Kumar Jha, Editor at Archidust. Today, we have the pleasure of speaking with a visionary designer and entrepreneur, Joshika K \u2013 Founder of Round Cube Designs.<\/p><div id=\"archi-1478829302\" class=\"archi-in-content-square archi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Square responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1313562808736279\"\r\n     data-ad-slot=\"2313495938\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><div id=\"archi-4112149651\" class=\"archi-in-content-square-2 archi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Square responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1313562808736279\"\r\n     data-ad-slot=\"2313495938\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Hi! I&#8217;m Joshika, and I\u2019m based in Thane. I\u2019ve been running my own design studio, Round Cube Designs, for the past two and a half years. I hold over eight years of experience in the field and graduated from Rachana Sansad.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>That\u2019s wonderful! What inspired you to become an interior designer?<\/p><div id=\"archi-1581881322\" class=\"archi-horizontal-in-content archi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Horizontal responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1313562808736279\"\r\n     data-ad-slot=\"4811561488\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Well, during school, everyone expected high scorers to pursue CA \u2013 but I knew that wasn\u2019t for me. I hadn\u2019t yet figured out what I wanted to do until I noticed how my mom\u2014though a homemaker\u2014had a great eye for interiors. She would creatively repurpose furniture and always notice the small design elements in any space we visited. That rubbed off on me, and I decided to give interior design a shot. I\u2019m so glad I trusted that instinct\u2014it led me to a path that truly fulfills me.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>That\u2019s such an inspiring story. I\u2019ve seen your work on Instagram\u2014it\u2019s absolutely gorgeous. How do you approach a new site before you start designing?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Communication is key. The client-designer relationship is long-term\u2014almost like a marriage\u2014so alignment of values and vision is crucial. Once we connect on that level, I try to understand their lifestyle, habits, and aspirations. It\u2019s not about following trends\u2014it\u2019s about creating a space that reflects <em>them<\/em>. When we achieve that, the process becomes enjoyable and meaningful for both of us.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Very well said. And during construction, how do you handle changes or modifications to the project?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Changes are inevitable. While some designers avoid them after execution begins, I see them as opportunities for refinement. The key is to understand the client\u2019s reasoning, communicate clearly with all stakeholders, and re-align timelines if needed. If it improves the design and the client is happier with the result, it&#8217;s worth the effort.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Your projects always feel unique. How do you consistently come up with creative solutions tailored to each client?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Because every client is unique. If you follow only trends, all your designs start to look the same. But when you design <em>with<\/em> the client in mind, their personality shines through. Some like bold colors, some prefer subtle tones\u2014it\u2019s about integrating their preferences into a cohesive, functional design that feels like <em>them<\/em>.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Each city and client brings different cultural and historical influences. How do you factor those into your designs?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>It was a challenge at first. But understanding culture begins with open dialogue. Site visits also help\u2014you absorb the local architecture, materials, and even climate. These contextual details guide the design direction while respecting the client\u2019s background and preferences.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Resource planning is another critical area. How do you manage that?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Everything starts at the planning stage. If a project has a strict budget, we set realistic expectations from day one. For clients with more flexibility, I explore a wider range of materials and ideas. But regardless of budget, thoughtful planning ensures we stay on track.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>How do you select materials and products for your designs?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Sustainability is important to me. I prefer long-lasting, eco-friendly materials\u2014even if they cost more. I also love working with small-scale, local vendors and artisans. Their work brings uniqueness and character to a space while supporting conscious design.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>And how do you coordinate between the client, contractor, and your team?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>I see myself as the conductor, with the client as the passenger and the contractor as the driver. My job is to ensure communication flows clearly between everyone. Contractors often bring valuable insights from their hands-on experience, so collaboration is essential. Everything must be aligned at the outset to prevent misunderstandings later.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>What tools or software do you use for design and project management?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>For management, I use Gantt charts and ProjectLibre. For design, my go-to tools are AutoCAD, SketchUp, and Photoshop. I\u2019m still exploring more advanced tools to keep improving my workflow.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>How do you stay updated with the latest design trends and materials?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>I make it a habit to visit showrooms weekly, posing as a prospective client\u2014it\u2019s a great way to stay informed. I also attend exhibitions and follow a few reliable influencers on YouTube and Instagram. Learning never stops.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Are you currently working only in Mumbai?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Yes, currently I operate only in Mumbai, but I\u2019d love to take on pan-India projects in the future.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>That\u2019s exciting! Can you share a challenge you faced on a project and how you handled it?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Sure. In one project, post-handover, the client realized two wardrobe shutters couldn\u2019t open at the same time. It was something we had missed in the drawing phase. We had to uninstall, adjust grooves, and redo the fittings. It was tough\u2014but we resolved it. It taught me the importance of obsessing over even the smallest details.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>How do you integrate sustainability in your planning?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Natural ventilation and daylight are always priorities. I avoid toxic paints and use recycled or upcycled materials wherever possible. Supporting local businesses is part of my sustainable ethos.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>And how do you manage budgets and cost control?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>I provide a tentative budget with a 10\u201315% variation buffer. As we go through selections, if the client wants a premium material, I inform them about the revised cost immediately so they can make an informed decision. Transparency is key.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Is there any project close to your heart?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Every project has a special place, but one ongoing project stands out. It\u2019s for a family friend whose aesthetic aligns perfectly with mine. They gave me complete creative freedom, which is rare and fulfilling.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>Lovely! Lastly, what do you enjoy doing apart from interior design?<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>I love trekking, swimming, and traveling. On weekends, I\u2019m usually exploring somewhere new around Mumbai. These little getaways recharge me.<\/p>\r\n\r\n\r\n\r\n<p><strong>Rupesh:<\/strong><br \/>That\u2019s wonderful. Thank you, Joshika, for such an insightful conversation. We\u2019ve learned so much\u2014from your design journey and creative process to your values and aspirations.<\/p>\r\n\r\n\r\n\r\n<p><strong>Joshika:<\/strong><br \/>Thank you, Rupesh! It was a pleasure talking with you. I truly enjoyed this conversation.<\/p>\r\n<div id=\"archi-2776136864\" class=\"archi-after-content archi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Square responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1313562808736279\"\r\n     data-ad-slot=\"2313495938\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>In this inspiring Design Dialogue, Rupesh Kumar Jha, Editor at Archidust, engages in a heartfelt conversation with Joshika K, the visionary founder of Round Cube Designs. From her early influences to building her interior design studio in Thane, Joshika shares her creative journey, design philosophy, and the importance of sustainability, communication, and personalization in every project.<\/p>\n","protected":false},"author":1,"featured_media":3917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1886,353],"tags":[618,4,1172,5,1171,1167,1169,1163,1168,722,1162,1161,1164,1170,1160,1166,1165],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Dialogues: Exploring the Creative Vision of Joshika K, Founder of Round Cube Designs \u2013 A Conversation with Rupesh Kumar Jha, Editor at Archidust - Archidust Journal<\/title>\n<meta name=\"description\" content=\"Join us in an inspiring conversation with Joshika K, Founder of Round Cube Designs, as she shares her journey into interior design, creative process, sustainability practices, and project insights. 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