Dutch Design Week theme announced: If not us, then who?

With just under seven weeks to go until the opening, the 17th edition of Dutch Design Week (DDW) is starting to really take shape. Today the theme is revealed, and part of the programme is on the all-new website, that is organised as a content platform for design.

Theme: If not us, then who?
Almost everything in the world has been or is being designed. This offers opportunities, but with this come enormous responsibilities; for designers, but also for policy makers, clients, users and governments. The world belongs to us all. Director Martijn Paulen explains about the role of designers: ‘Designers think up solutions, create innovations, are pioneers, make things tangible and functional. They look at their surroundings and the world in a unique way. “How could it be different, better?” And to these questions designers continually supply authentic and surprising answers. It is up to us all to embrace and stimulate these creative solutions, and that includes you. If not you, then who? Together we decide how the world will look. Now it’s our turn; If not us, then who?’

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