Representing the collective interest of all sectors of the UK ceramic industry, the British Ceramic Confederation (BCC) actively promotes environmentally responsible and sustainable manufacturing. Running for over 15 years, the BCC Health and Safety Pledge is an industry-wide commitment to engage in a process of continuous improvement in health and safety. The programme was initially set up as a direct response by the industry to the then Government’s challenge to “revitalise” its health and safety performance. It is now in its fourth phase, with the industry working collectively alongside the Health and Safety Executive and the trade unions in a collaborative and progressive manner. Michelmersh has always been committed to investing in ongoing improvements with regards to health and safety, whilst making training for its staff a high priority. This year’s Pledge accolades are proof that the British manufacturer’s unified approach to a substantial rolling programme of investment has been reflected in significant improvement awards yet again.